I was recently asked at a networking event why I describe my business as offering “Travel Counselling” rather than simply being a “Travel Agent.” My response was rooted in the core of my business philosophy: I’m not just here to sell travel; I’m dedicated to helping clients maximize their travel experiences, whether for leisure or business. This often means providing informed advice, and sometimes even guiding clients to reconsider or adjust their travel plans for sound reasons. It’s about being a planner and advisor, not just a booking service.
For instance, I once had potential clients approach me about a trip to Dubai. They provided specific dates, and I crafted a couple of itinerary options based on their flight and date preferences. While both programs were feasible within their requested timeframe, they felt somewhat rushed. Sensing this, I delved deeper into their travel aspirations and the purpose of their visit. I suggested extending their trip by an additional day and adjusting their flights, explaining that their initial bank holiday weekend plan wouldn’t fully justify the travel cost and time invested. They heeded my advice and modified their plans accordingly. I could have easily proceeded with their original request and finalized the booking. However, doing so would have meant neglecting my responsibility as a comprehensive travel planner. The clients were grateful for my guidance, and upon their return, they booked another extended safari trip for the following month.
In another instance, I encountered clients who were initially resistant to advice until I presented it with absolute clarity. A family of five, for example, insisted on renting a compact car for their Pacific scenic route self-drive holiday in the USA. They perceived my recommendation for a larger vehicle as an attempt to upsell. However, I patiently explained the impracticality of a compact car accommodating five people and their luggage for such a trip. Through detailed reasoning and highlighting potential discomfort and space constraints, they eventually opted for a minivan. They were so appreciative of the advice that they even sent a thank-you card after their trip!
Just last month, I assisted a senior couple who had booked an Atlantic cruise for September and paid a deposit. When the final balance payment was due, I learned that the husband was awaiting cardiology follow-up results and hadn’t yet received medical clearance. I advised them to cancel their cruise, unfortunately forfeiting their deposit. They believed their travel insurance would cover the full cruise cost if medical issues prevented them from traveling. However, they overlooked the critical detail that travel insurance typically doesn’t cover cancellations arising from pending test results that ultimately lead to travel cancellation. Thankfully, they followed my advice and only lost their deposit. I assured them I could rebook another cruise once they received medical clearance, emphasizing that recovering the full cruise payment from insurance in their current situation would have been highly unlikely.
While the dictionary defines an “Agent” as “a person who acts on behalf of another,” often exemplified by online travel agents (OTAs) or travel booking sites focused on transactions, a true travel agent provides so much more. They are advisors, planners, and problem-solvers. They listen to your needs, offer expert advice, and guide you through the complexities of travel planning.
When it comes to booking your next trip, wouldn’t you prefer to work with a travel agent who prioritizes your best interests and provides insightful guidance, rather than just processing a transaction? Choose an Agent Travel expert for a smoother, more rewarding travel experience.
