The WTTC Safe Travels stamp is more than just a certification; it represents a unified approach to rebuilding traveler trust. By adopting these standardized protocols, African destinations are sending a clear message: safety is not just a priority, but an integral part of the travel experience. Ministers and tourism leaders across the continent have voiced their strong support for this initiative, recognizing its crucial role in revitalizing the tourism sector and restoring livelihoods.
For countries where tourism is a vital economic engine, the Safe Travels stamp offers a pathway to recovery. As Hon. Najib Balala, Minister for Tourism and Wildlife of Kenya, aptly stated, tourism is “not just about employment, but about survival.” The pandemic highlighted the interconnectedness of tourism with various sectors, from agriculture to transportation. Reopening tourism safely is therefore essential for broader economic stability and growth in these regions. The WTTC’s global safety stamp provides a framework for coordinated and collaborative protocols, ensuring that reopening efforts are both effective and responsible.
The implementation of Safe Travels protocols across Africa demonstrates a proactive approach to meeting evolving traveler expectations. Hon. Moses Vilakati, Minister of Tourism & Environmental Affairs of Eswatini, pointed out that “COVID-19 has shifted customer expectations to, not only service excellence, but safety has become an imperative for all travellers.” Destinations like Eswatini, and indeed the majority of African nations endorsing the stamp, have prioritized safety measures to adapt to this “new normal.” This commitment involves not only implementing hygiene protocols but also communicating these measures effectively to build traveler confidence.
Egypt’s Minister of Tourism, Khaled El-Enany, expresses pride in receiving the Safe Travels stamp, highlighting Egypt’s commitment to safe tourism.
Several African nations are leveraging their unique attributes in promoting safe travel. Namibia, for example, emphasizes its low population density and breathtaking landscapes as ideal for travelers seeking open spaces and nature-based experiences post-lockdown. Digu //Naobeb, CEO of the Namibia Tourism Board, underscores the importance of restoring confidence in travel and reminding the world of the “magic and wonder that travel brings.” Similarly, Rwanda, known for its commitment to visitor well-being and wildlife conservation, views the Safe Travels stamp as aligning perfectly with its existing priorities. Belise Kariza, Chief Tourism Officer of the Rwanda Development Board, emphasizes the country’s dedication to protecting both visitors and its endangered mountain gorillas.
Moses Vilakati, Eswatini’s Minister of Tourism, highlights the importance of consistent global safety protocols for travelers.
Tanzania, under the leadership of Hon. Dr. Hamisi A. Kigwangalla, Minister for Natural Resources and Tourism, has reopened its airspace and implemented Standard Operating Procedures (SOPs) to ensure safe tourism activities. The country sees the WTTC endorsement as a crucial step in offering “safest unforgettable experiences” and welcomes travelers with the assurance of safety and hospitality. Tunisia, as highlighted by Minister of Tourism and Handicrafts Mohamed Ali Toumi, has also taken proactive measures, becoming the first North African nation to reopen borders with comprehensive health protocols aligned with WHO recommendations and European standards.
Kenyan Minister for Tourism and Wildlife, Najib Balala, emphasizes tourism’s vital role in global economies and livelihoods.
From Mauritius, with its long-standing reputation as a safe and luxurious destination, to Zambia, focused on revenue generation and job creation through tourism recovery, the message is consistent: Africa is prioritizing safe travel. Felix S. Chaila, CEO of the Zambia Tourism Agency, emphasizes the commitment to meeting COVID-19 safety requirements to restart tourism and enhance visitor experiences. Ghana, as stated by Hon. Barbara Oteng-Gyasi, Minister of Tourism, Arts and Culture, has also worked diligently to create a safe environment for tourism practitioners and believes the Safe Travels protocols will boost confidence in its tourism and hospitality sector.
Avinash Gopee, Chairperson of Mauritius Tourism Authority, acknowledges the Safe Travels stamp as recognition of Mauritius as a safe destination.
The collective effort across Africa to embrace safe travel protocols and secure the WTTC Safe Travels stamp signifies a turning point for the continent’s tourism industry. It represents a commitment to not only revive tourism but to do so responsibly, prioritizing the health and well-being of travelers and local communities alike. As Akwasi Agyeman, CEO of Ghana Tourism Authority, notes, this initiative is a “handy instrument” in the quest to be a safe travel destination and will “kick-start a new wave of optimism” in the sector.
Digu //Naobeb, CEO of Namibia Tourism Board, stresses the importance of restoring traveler confidence through the Safe Travel stamp.
For travelers seeking enriching and safe experiences, Africa is sending a resounding invitation. With globally recognized safety standards in place and a continent brimming with natural wonders and cultural treasures, now is the time to rediscover the magic of African travel with confidence and peace of mind.
Belise Kariza, Rwanda’s Chief Tourism Officer, highlights the country’s commitment to visitor health and wildlife protection.
Tanzanian Minister for Natural Resources and Tourism, Hamisi A. Kigwangalla, welcomes travelers to experience Tanzania’s safe and unforgettable tourism.
Mohamed Ali Toumi, Tunisia’s Minister of Tourism, announces Tunisia’s readiness to welcome guests with enhanced safety protocols.
Felix S. Chaila, CEO of Zambia Tourism Agency, emphasizes Zambia’s commitment to safe tourism and enhancing visitor experience.
Ghanaian Minister of Tourism, Arts and Culture, Barbara Oteng-Gyasi, celebrates the Safe Travels stamp as a milestone for Ghana’s tourism sector.
Akwasi Agyeman, CEO of Ghana Tourism Authority, sees the Safe Travels stamp as a crucial instrument for building traveler confidence.
Hamat NK Bah, The Gambia’s Minister of Tourism and Culture, reaffirms commitment to health and safety in the tourism sector.
Joël Randriamandranto, Madagascar’s Minister of Tourism, proudly announces Madagascar as a safe travel destination with the WTTC stamp.
