For nearly half a century, travelers journeying between Milwaukee and Madison have been privy to a delightful secret – the Pine Cone Travel Plaza. This isn’t just your average highway pit stop; it’s a 24-hour haven boasting a restaurant, bakery, and gas station that has cultivated a devoted following over its impressive 49-year history. Located near Johnson Creek, the Pine Cone beckons with promises beyond the typical travel plaza experience. But what exactly is the magic behind this enduring roadside gem?
“I’ve always loved the Pine Cone from the time I first discovered it,” shares Eron Laber from Milwaukee, echoing the sentiments of many. “It seems like it’s just going to be a standard gas station or truck diner. But the gigantic and under-priced bakery set it apart and make it a destination.” Laber specifically highlights the bakery’s eclairs, describing them as monumental in size, requiring utensils and company to conquer – a testament to the Pine Cone’s commitment to generous portions.
The allure of oversized pastries certainly plays a significant role in the Pine Cone’s charm. While the sheer scale might be the initial draw for some, like the massive cinnamon rolls and elephant ears, the appeal goes deeper. Larry Tarnoff, another aficionado, emphasizes the overall experience: “Good food, generous servings, reasonable prices. And then there’s the homemade bakery. My fav is the humongous cinnamon buns. Makes my blood sugar rise just by looking at it. Better get there early because they go fast.” This blend of quality, quantity, and value forms the cornerstone of the Pine Cone experience.
Opened in 1973, the Pine Cone Travel Plaza distinguishes itself through its commitment to scratch-made food. It’s this dedication to homemade goodness that entices travelers off the well-trodden path of I-94. The Pine Cone’s menu proudly proclaims their secret: “Not only is virtually every item on the menu made right here in our kitchens, we always guarantee freshness. Rarely will a customer leave without being tempted by our homemade deserts. We boast a daily selection of pies, tasty eclairs, giant cream puffs, carrot cakes, and many flavors of delicious bars.” This promise of freshness and homemade quality elevates the Pine Cone far beyond the typical gas station fare.
Display case filled with large pastries at Pine Cone Travel Plaza bakery
Adding to its nostalgic charm, the Pine Cone still sports a retro neon “TYME Machine” sign, a nod to its enduring legacy. Located at 685 W. Linmar Lane, effectively at the intersection of I-94 and Hwy. 26 (Exit 267), the Pine Cone’s slogan, “Start Smiling,” perfectly encapsulates the welcoming atmosphere and satisfying experience awaiting visitors.
Matt Larson points out another facet of its appeal: “I like it because of the cinnamon rolls. And the old fashioned breakfast options, and it’s also close to outlet shopping!” The Pine Cone’s proximity to outlet malls further solidifies its position as a convenient and rewarding stop for travelers.
The Pine Cone Travel Plaza isn’t just a place to refuel and grab a quick bite; it’s become a cherished tradition for many. Jason Bohn describes it as “a right of passage, that comes with almost anyone traveling west out of Milwaukee. I’ve made several trips that direction that always see me stopping there for a giant cookie or eclair, or cream puff or brownie.” This sentiment of tradition and anticipation elevates the Pine Cone from a mere stop to a memorable part of the journey.
Retro neon "TYME Machine" sign at Pine Cone Travel Plaza
Jon Greenberg, a frequent visitor, elaborates on the food’s quality: “I was there last night. Love stopping there. It’s really good food. The chicken dumpling soup is unreal. The pastries and cookies are massive and inexpensive. Always get the eclair when I go there. Theoretically it’s good for 2-3 days and 2-3 people for about $4. Always a fun stop on the youth hockey travel circuit or when traveling back and forth from Madison.” Greenberg’s comments highlight both the savory and sweet offerings, emphasizing the value and portion sizes that make the Pine Cone a practical and enjoyable choice.
Jay Saunders shares a heartwarming anecdote about the Pine Cone’s broad appeal: “It’s freaking amazing. My daughter, and this says very little about me, says the cheeseburgers are the best she’s ever had. Then I went to the restaurant. Holy crap… a ton of great food at really low prices. Now my work takes me to Madison every once in a while, because that’s where by boss’ office is. When I told her about my love of the Pine Cone, she said, ‘Me, too, let’s start meeting there instead of you coming to Madison or me going to Milwaukee!’” This story underscores the Pine Cone’s widespread popularity and its potential to become a meeting point, a testament to its consistent quality and convenient location.
Bowl of chicken dumpling soup at Pine Cone Travel Plaza
Caitlin Moyer succinctly captures the bakery’s dominance: “Bakery! That’s the quote.” Indeed, the bakery is a central pillar of the Pine Cone experience.
Nicole Larsen perfectly encapsulates the bakery’s visual impact and irresistible temptation with a playful rhyme: “How can you pass up a place that has pastries in a case that are as big as your face?” This playful question resonates with anyone who has encountered the Pine Cone’s legendary bakery display.
Interior view of Pine Cone Travel Plaza restaurant seating area
In conclusion, the Pine Cone Travel Plaza offers more than just a quick stop on a journey. It’s a destination in itself, a place where homemade food, generous portions, and a welcoming atmosphere converge to create a memorable experience. Whether you’re drawn by the colossal pastries, the hearty diner fare, or simply the nostalgic charm, the Pine Cone Travel Plaza is a Wisconsin roadside treasure waiting to be discovered – or revisited – on your next trip down I-94. Make sure to build in time for a stop at Pine Cone Travel Plaza – you won’t be disappointed.
