Internova Travel Group Logo
Internova Travel Group stands as a prominent figure in the travel sector, evidenced by its impressive $5.7 billion in sales for 2023. This privately owned company, backed by the private equity firm Certares, has solidified its position as a powerhouse, climbing to 10th place in industry rankings, up from 11th. With a substantial workforce of 3,285 full-time and 65 part-time employees, Internova Travel Group operates from its headquarters at 1633 Broadway in New York City.
Diverse Operations and Extensive Network
Internova Travel Group’s success is rooted in its diversified business model. The company caters directly to consumers while also engaging in hosting, franchising, travel management, hotel wholesaling, and the meetings, incentives, conferencing, and exhibitions (MICE) sector. Furthermore, Internova leverages a vast network of 7,600 independent contractors, extending its reach and service capabilities.
The company’s portfolio includes a range of well-established subsidiaries, each contributing to its overall market strength. Altour specializes in corporate travel, meetings and incentives, leisure travel, entertainment travel, and even private jet travel. Global Travel Collection encompasses prestigious brands such as Protravel International, Tzell Travel Group, Andrew Harper, All Star Travel Group, Colletts Travel, and In the Know Experiences. Travel Leaders Group further expands Internova’s footprint with Travel Leaders Network, host agency Nexion Travel Group, Barrhead Travel, Bonotel Exclusive Travel, CruCon Cruise Outlet, Cruise Specialists, Roadtrips, and Travel Leaders Vacation Center.
Including Travel Leaders Network member advisors and its International Network, Internova’s expansive network represents 112,000 non-employee advisors globally, collectively generating $7.2 billion in sales. The company’s sales are composed of 57% leisure and 43% business, the latter category inclusive of other retail sales such as meetings and events. Internova Travel Group is also a member of both Travel Leaders Network and Virtuoso, further enhancing its industry connections and service offerings.
2023 Key Developments and Strategic Initiatives
In 2023, Internova Travel Group focused on several key developments to strengthen its market position and support its advisors. The company prioritized advocacy for its travel advisors and the broader travel industry, reinforcing its commitment to the agent community. Internova introduced enhanced business development tools, along with expanded support and training programs, all designed to empower advisors to drive revenue and maximize their growth potential.
Technological innovation remained a central focus. Internova Travel Group actively developed and beta-tested new technologies and collaborated with Sabre to launch Sabre Red Launchpad. This graphics-enhanced booking tool is designed to facilitate agencies in accessing NDC and other diverse content, including flight, hotel, and car rental options, streamlining the booking process and expanding content accessibility.
Recognizing the growing luxury travel market, Internova Travel Group doubled down on its luxury offerings. The company introduced the Internova Plus event, bringing together top luxury advisors from across its brands with key supplier partners in an engaging and productive environment. To further cater to the luxury segment, Internova launched Oltre, a quarterly luxury lifestyle travel magazine targeted at top-tier clients. The Curated Hotels & Resorts collection was also debuted, adding 400 lifestyle properties to complement the existing Select Hotels & Resorts and Worldwide Hotels & Resorts programs, expanding options for discerning travelers.
Internova Travel Group also increased its emphasis on environmental, social, and governance (ESG) factors as drivers for business growth. The company partnered with the diversity organization I Am Cultured to host its annual Youth Travel Summit for New York City high school students of color, demonstrating its commitment to social responsibility and inclusivity. Internova continued its philanthropic efforts, setting a new fundraising record by raising over $300,000 for its Family Bonds Foundation, which provides charitable grants. Furthermore, Internova established the Internova Green Circle, a sustainability initiative reflecting its dedication to supporting environmentally friendly practices throughout its operations and the travel industry.
Conclusion
Internova Travel Group’s robust 2023 performance and strategic initiatives underscore its leadership in the travel industry. Through its diverse portfolio, expansive network, technological advancements, and commitment to both its advisors and responsible business practices, Internova Travel Group is well-positioned for continued success and growth in the evolving travel landscape.
