TravelCenters of America LLC, known for operating the TA and Petro Stopping Centers, has announced the launch of its newest brand, Ta Express Travel Center, set to debut this summer. This strategic move introduces a streamlined travel center concept designed to cater to the needs of a diverse clientele, including travelers, professional drivers, and local motorists.
The development of TA Express travel center is rooted in the company’s commitment to adapt and expand its service offerings. Recognizing a demand for quicker service options without compromising quality, TravelCenters of America has crafted TA Express as a nimble and efficient solution. These centers will provide essential services such as diesel fuel, branded gasoline, a curated selection of food, and convenience store items, all delivered with the trusted quality associated with the TA brand.
Barry Richards, President and COO of TravelCenters of America, emphasized the rationale behind this new venture: “Our traditional travel centers are designed to be comprehensive, offering extensive amenities. However, we recognized a segment of motorists and professional drivers seeking the hallmark TravelCenters quality in a more expedited format. TA Express travel center is our answer to this demand.” He further explained, “TA Express provides a convenient solution for guests needing to refuel, replenish supplies, and refresh quickly, enabling them to smoothly continue their journeys, whether it’s a family road trip or a critical freight delivery.”
A key advantage for professional drivers is that TA Express travel center locations will broaden the network of fueling options. Importantly, these locations will honor the same fuel programs and payment methods accepted at the larger TA and Petro travel centers. Furthermore, members of TravelCenters’ UltraONE Program will enjoy seamless integration, earning and redeeming loyalty points at all TA Express travel center locations.
Expanding Franchise Opportunities with TA Express
Concurrently, TravelCenters of America is intensifying its efforts to expand its franchise network. The company views franchising as a vital growth strategy and believes the introduction of TA Express travel center will be an attractive proposition for potential franchisees.
“Franchising has always been a successful avenue for us,” stated Richards. “Our franchisees have consistently reported enhanced success by aligning with our established brands. We are actively seeking to cultivate more of these beneficial partnerships to ensure the continued growth of our company for years to come.”
The ongoing franchise expansion initiative is now bolstered by the addition of the TA Express travel center model, providing prospective franchisees with a versatile option to consider when joining the TravelCenters of America network.
TravelCenters of America has indicated that announcements regarding specific TA Express travel center locations are forthcoming.
Headquartered in Westlake, Ohio, TravelCenters of America operates extensively across 43 states and Canada. Under its established TA and Petro Stopping Centers brands, and the Minit Mart convenience store brand, the company provides a wide array of services, including diesel and gasoline fueling, diverse dining options, comprehensive truck repair facilities, and well-stocked convenience stores.
